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Cold photo shoot

March 30, 2012

Last week I was out in my summer clothes, but today we had to bundle up our little model and wait for spring to come back!

Adooka photo shoot

Only a few more days until our Big Exciting News along with our new spring collection!


We are a Readers’ Choice finalist!

February 28, 2012

Adooka Organics is a finalist for the 2012 Readers’ Choice Awards at!  Thanks, everyone! 2012 Readers' Choice Awards

We were nominated for the “Most affordable organic brand”.  I am so happy that so many people see that affordability means more than just the cheapest price.  I see it more as what you get for what you pay, and in our case, you get oh-so-soft fabric, great fit, quality workmanship that will last, PLUS you are supporting organic farming and U.S. workers.  In a few weeks when we launch our new spring collection, you will also see lower prices as a result of our Big Exciting News (more to come on that)!

Please vote for us here!  This is a Readers’ Choice, so whoever gets the most votes wins.  You can vote once a day between now and March 21.  Thank you again everyone!  We are thrilled and honored to be chosen as a finalist.

From my inbox

February 8, 2012

my nephew in Adooka stripe zip footieJust got this one in today — extra special because it’s my first nephew.  Brand new and wee!  A few days old, in his stripe zip footie.

If you have a photo of your little one enjoying him/herself in Adooka, I’d love to see it!  Send to: i n f o [ a t ] a d o o k a . c o m (replacing [ a t ] with @), and please include written permission for me to post it on any Adooka-related website.

How our clothes are made: Part I

January 26, 2012

Today I read this article on the labor conditions of those who make Apple’s iPad in China.  It reminded me that now might be a good time to start a series I’ve been meaning to write on how Adooka is made.  I am so proud that our clothes are made by fellow U.S. citizens, and thought you might like to see some photos and hear a little bit about the people who make our clothes.

I’ll start with the cutting room — I’m skipping around here, because cutting is way down the line in the order of how things are done.  I just happened to have these photos I took when I dropped off some fabric rolls for this spring’s production.

The cutting room is in an old building in the city of Philadelphia.  Other companies, including at least one well-known boutique clothing brand, share this building.  The man who runs the cutting business is an older gentleman who has been doing this for decades, and cuts for many brands, big and small (he was shy about me taking his picture, so you won’t get to see him).  Like many aspects of garment making, cutting is a skill that we may be losing here in the U.S.  When I talk to other business owners, including factory owners, I often hear that there is a labor shortage in this industry of good operators and cutters.  They are hard to find!  We are lucky to have found ours.

Here is what the cutting room looks like:

cutting room

The room is large, with high ceilings and windows all around.  You can see that they have good lighting — rows of lights suspended over each of the very long tables.  I took this photo between Christmas and New Year’s, so many of the tables were not in use.  During heavy production times, these tables would all be full of spread fabric.  Here’s how the cutting works: say I am making a dress in sizes 2T-6.  First I have the patternmaker lay out all the pattern pieces for the dress, one set of pieces (front, back, two sleeves, etc.) for each size that I’m making.  I will do a separate post on this process — for now it’s enough to know that she makes a printout of all the pieces needed for each size (called a “marker”), and sends it to the cutter.   The black machines at the ends of the tables are spreading machines — they spread the fabric back and forth in layers (called “plies”) across the table, to the exact length of the marker.  If I want to make 200 dresses, and I have 5 sizes on the marker, the cutter will have to spread 40 plies of fabric on the table.  You can see spread fabric with a paper marker on top in the top left table of this photo.  If it’s a knit fabric, it rests here for a day or so, to let the fabric relax flat (after being tightly rolled on the fabric roll).  When it’s time to cut, a cutter uses a vertical knife saw that is suspended from above to cut out the shapes of the pattern pieces.  He cuts through all 40 plies at once, and ends up with stacks of each piece (40 size 2T fronts, 40 size 2T backs, etc.), which he bundles together with ties, leaving the printout piece on top so the factory will know what each bundle is.

Here is a photo of cutting in action:

cutting in action

As you can see, the cutting here is all done by hand.  In some companies, laser cutters are used, and everything is computerized. All of the traditional shops I’ve seen have done it by hand.

I hope you enjoyed a little glimpse into our processes.  More to come!  Our big make-way-for-spring sale is still going on — pretty much everything is marked way down to prepare for our upcoming Big Exciting News.

New Year, big sale! And exciting news coming soon…

January 8, 2012

Stay tuned for some exciting news about Adooka…  to get ready, almost everything left in stock is now on sale!  Dresses are marked down substantially.  Infant sizes are also on sale, like this romper, our bestseller for baby showers (it has appliqued eyes on the bum, too).  It also comes in blue and light pink (not pictured on the website, but you can email me if you’re interested in those colors — i n f o [at] a d o o k a . c o m).

Adooka eyes romperAdooka eyes romper back

If you’d like to hear the details about the exciting news, you can follow the link below to be added to my mailing list.  I don’t email very often — I know how annoying it is to get bombarded with too much email.  I’ll only send the good stuff.    Subscribe me!

Come see us at the JCC Art Fair

November 9, 2011

The JCC Arts & Crafts Fair is Sun, Nov. 20, and I will be there with special event pricing on lovely holiday styles for girls and boys, and perfect layette gifts for winter babies!  I had a great time at the Bexley Shop Hop last weekend — bought an upcycled bag that I love from Sol & Son, and met Leslie from Leslie Lantz Designs, who metalsmiths gorgeous jewelry and who invited me to get a table at the Art Fair.  It’s free admission — bring your kids, because there will be children’s art workshops!

It’s “Shop for a cause” time again!

October 18, 2011

The Bexley Shop Hop is right around the corner, and I will be there again this year with my entire remaining inventory of fall styles at special pricing for this event, lots of baby/layette, plus special deals on past collections.  And of course my little bargain bin of slight irregulars.  I am donating a portion of total sales to DARN (Developmental Assets Resource Network), which means your portion of the donation goes right back into the community.  Organic, made in the USA, helping your local community… why would you buy big box this season when you can do so much more with your purchase?  I hope to see you there!  Preview party November 4 from 7-11pm (requires reservations), shopping day November 5 from 10am-6pm.

Bexley Shop Hop